Outsourced SDR services for enterprises based in South Africa
SDR Agency helps enterprise software companies break into and scale across sub-Saharan African markets.
We book qualified meetings with senior decision-makers at enterprise organisations, giving your sales team more time to close deals and drive growth. Our fully managed SDR teams remove the hassle of recruiting, training, managing in-house staff; and freeing you to focus on results.
Success rates in South Africa
We’ve delivered targeted outbound campaigns across Southern Africa, West Africa, Anglophone Africa, and the Middle East. Our experience ensures your outreach connects with the right people and delivers measurable outcomes.
Consistent flow of sales-ready meetings
Whether you’re starting from scratch or your current SDR function isn’t performing, we step in to build a predictable pipeline of qualified opportunities. Meetings are booked directly into your sales team’s calendars, ensuring your reps are always speaking to the right prospects at the right time.
Local expertise with regional reach
Based in South Africa, we understand the cultural nuances and business landscapes that influence decision-making across African markets. This insight allows us to engage effectively with your target audience and position your offer to resonate.
A team aligned with your market
Our SDRs are university-educated, fluent in neutral English, and operate within your time zone. They’re trained to adapt to diverse cultures and buyer behaviours across the region, in turn engaging prospects with professionalism and impact.
Trusted by Leading B2B Software Companies
Real Success, Real Case Studies
Discover how we helped iKhokha build a campaign focused on creating and driving demand.
Learn How We Built Five Star a Lean, Clean, Lead Generation Machine.
“Really enjoy getting leads sent to me on a daily basis. We been able to meet more companies and create more strategic partnerships for growth“
Kirsty Galliard
Head of production
Is SDR Agency the choice for you?
Industry-specific expertise
We work exclusively with software companies selling complex, high-value solutions to enterprise clients in Africa and the Middle East. Our sector focus includes:
Enterprise software
FinTech
RegTech
Payments technology
Rigorous talent sourcing and training
We leverage South Africa’s highly skilled talent pool to build your SDR team. Every hire passes a strict selection process to ensure they can meet the demands of enterprise-level sales development. Once onboarded, SDRs complete an intensive training programme built on proven sales methodologies and performance metrics. Continuous coaching and reviews keep them sharp and effective.
Sales development without the complexity
We deliver a fully operational SDR team that integrates seamlessly with your organisation. Our outreach secures a steady stream of qualified meetings with decision-makers—without adding to your management load.
We also provide actionable insights, live market feedback, and campaign learnings that help you refine your go-to-market approach, strengthen your messaging, and improve targeting over time.
How do we make it work in South Africa?
Defining your ICP, TAM, and messaging
We collaborate with your sales and marketing teams to create a tailored outbound strategy. This includes defining your ideal customer profile (ICP), mapping your total addressable market (TAM), and building detailed buyer personas.
We develop a messaging framework, multichannel cadence, call scripts, email templates, and personalisation strategies for each persona. We also define Sales Accepted Lead (SAL) criteria and establish a smooth handoff process between SDRs and Account Executives.
Our SDRs are trained to confidently represent your brand—equipped with your value proposition, objection-handling techniques, and industry knowledge.
Our SDRs execute targeted outreach via phone, LinkedIn, and email, engaging decision-makers with personalised messaging that resonates. All interactions are tracked in your CRM, with statuses and next steps updated based on the prospect’s stage in the sales cycle.
Prospects are nurtured with relevant content, tailored resources, and qualifying conversations—keeping your pipeline active and moving.
Seamless transition from lead to opportunity
Once a prospect is fully qualified, we schedule a meeting with your sales team, providing all the necessary background and context. Your team steps in ready to present your solution and close the deal—no extra chasing required.
FAQ’s
How can we measure scaling in South Africa?
Our model is built for scalability. Whether you need to ramp up quickly or adjust resources as the market shifts, we make it simple to scale without disrupting your sales efforts.
How much will it cost?
We tailor every engagement to your specific goals and requirements. Book a discovery call, and we’ll recommend the right solution to maximise your ROI and provide a customised quote.
How quickly can we launch?
Most campaigns begin outreach within 30 days of onboarding. This is much faster than recruiting, hiring, and training a single in-house SDR.
Are your SDRs fluent in regional languages?
All outreach is conducted in English. We’ve seen consistent success engaging senior decision-makers across Africa and the Middle East using English as the primary business language.