Outsourced SDR services for companies Middle East & Africa
SDR Agency delivers outsourced sales development that helps enterprise software companies succeed in African and Middle Eastern markets.
We secure qualified meetings with senior decision-makers at enterprise organizations so you can focus on closing deals and scaling your business. Our fully managed SDR teams eliminate the burden of recruiting, training, and managing in-house resources. In return, letting you focus on what matters most.
Proven track record across Africa and the Middle East
We’ve built and executed outbound sales campaigns across Southern Africa, West Africa, Anglophone Africa, and the Middle East. Our expertise ensures your outreach resonates with decision-makers and generates measurable results.
Consistent pipeline of qualified opportunities
If your current SDR operation is underperforming or you’re starting from scratch, we step in to deliver a steady flow of sales-ready meetings. We book directly into your sales team’s calendars, ensuring your reps speak to the right prospects at the right time.
Regional insight that drives results
Headquartered in South Africa, we bring deep understanding of the African enterprise ecosystem and cultural nuances across the region. This insight enables us to effectively engage with your ideal prospects and position your offering to resonate.
Teams that understand your market
Our SDRs are university-educated, fluent in neutral English, and trained to work seamlessly within the same time zone. They are attuned to the region’s diverse cultures and buyer behaviors, ensuring your prospects are engaged professionally and effectively.
Trusted by Leading B2B Software Companies
Hard Results You Can Measure
Learn how Thales Security generated more qualified sales leads and increased their pipeline.
“We are truly thankful to Persuade for helping us create new brand awareness and sales for our corporate services. Good quality service and highly recommended”
Dean Wolson
Regional Sales Director
Discover how we helped iKhokha build a campaign focused on creating and driving demand.
Why companies choose SDR Agency in the Middle East & Africa
Specialized industry focus
We work exclusively with software companies selling high-value, complex solutions to enterprise clients in the Middle East and Africa. Our expertise spans:
Enterprise Software
FinTech
RegTech
Payments Technology
Disciplined talent acquisition and training
We tap into South Africa’s exceptional talent pool, which is a proven source of motivated, capable professionals as means to staff your SDR team. Every hire goes through a meticulous selection process to ensure they can handle the demands of selling enterprise-grade software. Once on board, each SDR completes a structured training program built on data-driven sales methodologies and performance metrics. Ongoing coaching and development keep them at the top of their game.
Solutions that drive growth
We remove the complexity from sales development, delivering a ready-to-go SDR team that integrates seamlessly with yours. Our outreach generates a consistent flow of qualified meetings with senior decision-makers, without adding to your management workload.
Beyond meetings, we deliver actionable insights, real-time market feedback, and campaign learnings to help refine your go-to-market strategy, sharpen your messaging, and improve targeting over time.
Our process: How SDR Agency works in the Middle East & Africa
Defining Your ICP, TAM, and Messaging
We partner with your sales and marketing teams to craft a customized outbound playbook designed for your business goals. This includes defining your ideal customer profile (ICP), total addressable market (TAM), and detailed buyer personas. We build a high-level messaging framework and design a multichannel cadence complete with tailored call scripts, email templates, and personalization strategies for each persona.
We also set clear Sales Accepted Lead (SAL) criteria and outline the handoff process to ensure seamless collaboration between SDRs and Account Executives. Finally, we establish success metrics and KPIs to monitor activity and results. Our SDRs are fully trained on your value proposition, messaging, and objection-handling techniques to confidently represent your brand.
For Your Multi-Channel Outreach
Our SDRs execute targeted outreach across phone, LinkedIn, and email, designed to engage senior decision-makers and C-level executives. Every message is crafted to resonate with your audience and spark meaningful conversations.
Engaging prospects 1-to-1
Our SDRs personally engage each prospect through tailored calls, emails, and LinkedIn messages. Every interaction is logged in your CRM, with statuses and next steps tracked based on the prospect’s stage in the sales cycle. We nurture prospects with relevant content, bespoke resources, and qualifying conversations to keep your pipeline active and moving forward..
Seamlessly transitioning to your sales team
Once a lead is fully qualified, we schedule a meeting with your sales team, providing all context and details. All that remains for you is to present your solution and close the deal.
FAQ’s
Can your services scale as we grow in the Middle East and Africa?
Absolutely. Our model is designed to scale with your business. Whether you need to expand quickly or adjust resources as the market evolves, we make it easy to adapt without disruption.
What does it cost?
We customize every engagement to fit your needs. Book a discovery call so we can recommend the best solution to maximize your ROI and provide a tailored quote.
How fast can we launch?
Most campaigns begin outreach within 30 days of onboarding, faster than hiring and training a single internal SDR.
Do your SDRs have region-specific language skills?
All outreach is conducted in English. We’ve consistently achieved strong results engaging senior decision-makers across the Middle East and Africa using English as the primary business language.