Outsourced SDR Services Middle East

Outsourced SDR Services for Growth Across the Middle East & Africa

SDR Agency helps enterprise software companies expand across Africa and the Middle East through effective, fully managed sales development. We secure qualified meetings with senior decision-makers at enterprise organizations — enabling your sales team to focus on closing deals and driving revenue. Our outsourced SDR teams eliminate the cost and complexity of hiring, training, and managing in-house staff, so you can scale efficiently and stay focused on growth.

Proven Success Across Diverse Markets

We’ve launched and managed successful outbound campaigns across Southern Africa, West Africa, Anglophone Africa, and the Middle East. Our approach ensures your outreach connects with the right executives, builds meaningful engagement, and delivers measurable business outcomes.

Predictable Pipeline. Qualified Meetings. Real Results.

Whether you’re building a new SDR function or improving an underperforming one, we deliver a steady stream of qualified meetings straight to your sales team’s calendar. Your reps can focus on high-value conversations, while we handle the top-of-funnel execution.

Regional Insight That Drives Performance

Headquartered in South Africa, we have first-hand experience navigating the business landscapes, cultural nuances, and buyer behaviors across Africa and the Middle East. This deep regional understanding allows us to position your solution with precision and relevance - opening doors that generic outreach can’t.

SDR Teams That Fit Your Market

Our SDRs are university-educated, fluent in neutral English, and operate within your time zone. They’re trained to adapt to local cultures and enterprise buying processes across the region, ensuring every interaction is professional, culturally aware, and aligned with your brand voice.

Trusted by Leading B2B Software Companies

Why Companies Choose SDR Agency in the Middle East & Africa

Focused on Complex Enterprise Sales

We work exclusively with software companies offering high-value, complex solutions to enterprise clients across the region. Our core expertise spans:

Enterprise software | FinTech | RegTech | Payments technology

World-Class Talent, Expertly Trained

We source from South Africa’s exceptional talent pool - a proven base for skilled, motivated professionals who excel in enterprise sales environments. Every SDR undergoes a rigorous selection process and completes a structured training program built on data-driven methodologies, tested frameworks, and clear performance metrics. Continuous coaching ensures consistency, quality, and constant improvement.

Seamless Sales Development, Simplified

We deliver a ready-to-operate SDR team that integrates seamlessly with your sales organization. Our outreach generates qualified meetings with enterprise decision-makers — without adding management overhead. Beyond pipeline generation, we provide market intelligence, live feedback, and actionable insights that help refine your go-to-market approach, improve messaging, and enhance targeting over time.

Hard Results You Can Measure

Discover how we helped iKhokha build a campaign focused on creating and driving demand.

We helped iKhokha build a campaign focused on creating and driving demand for their ecommerce and payment solutions through strategic vendors.

How Persuade Pushed the Sales of Huawei, One-Way: Up.

“Thoroughly impressed by the leads generated by Persuade. We been able to build a pipeline of warm opportunities for our Cloud solutions”

George Thomas

Managing Director

How We Work With Companies in the Middle East & Africa

We collaborate with your sales and marketing teams to build a custom outbound playbook aligned to your goals.
This includes defining your ideal customer profile (ICP), total addressable market (TAM), and buyer personas that reflect real-world decision-makers.

We then design a messaging framework and multi-channel cadence — complete with personalized scripts, templates, and engagement strategies tailored to each persona.
Together, we set Sales Accepted Lead (SAL) criteria and KPIs to ensure alignment between SDRs and Account Executives.

Our SDRs are fully trained on your value proposition, objection-handling techniques, and industry insights to confidently represent your brand in every conversation.

Our SDRs run targeted outreach campaigns across phone, email, and LinkedIn, focusing on personalized engagement with senior decision-makers and C-level executives.
Each touchpoint is designed to create meaningful conversations that drive tangible opportunities.

FAQ’s

Can your services scale as we grow in the Middle East and Africa?

Absolutely. Our model is designed for scalability. We can expand your SDR capacity, adjust targeting by region, and evolve your strategy as your market footprint grows.

How much does it cost?

Our pricing is customized based on your campaign scope, target regions, and SDR team size. You’ll receive a transparent proposal that reflects your objectives – with no hidden fees or long-term lock-ins.

How fast can we launch?

We typically launch within four to six weeks. That includes defining your ICP and TAM, developing your messaging, onboarding your SDR team, and preparing for active outreach.

Do your SDRs speak regional languages?

Yes. While our core outreach is in English, we also provide SDRs with Arabic, French, and Portuguese language skills for specific markets across Africa and the Middle East – helping your outreach connect authentically and effectively.