Outsourced SDR Services South Africa

Sales Development That Opens Doors Across Africa

Outsourced SDR teams for enterprise software companies expanding into Africa and the Middle East.
At SDR Agency, we help B2B software companies grow by connecting them with senior decision-makers across sub-Saharan Africa. Our job is simple: to fill your sales pipeline with qualified meetings, so your team can focus on closing deals, not chasing leads.

Proven Performance Across the Region

From South Africa to West Africa and beyond, we’ve launched outbound programs that consistently deliver results. Our deep understanding of local markets and decision-making dynamics means your outreach lands with the right people - and drives measurable growth.

A Reliable Flow of Sales Conversations

If your current SDR setup isn’t producing or you’re building from the ground up, we provide a predictable, scalable way to generate qualified opportunities. Meetings are booked directly into your calendar, so your team always has a steady stream of high-value conversations lined up.

Regional Insight. Local Connection

Operating from South Africa, we understand what drives business engagement across African markets. Our familiarity with local cultures, business norms, and communication styles ensures that your message resonates with your ideal audience - wherever they are.

SDRs Trained for Impact

Our SDRs are university graduates who speak clear, professional English and work within your time zone. They’re trained to adapt to different buyer personas and cultures, ensuring that every interaction reflects your brand with credibility and confidence.

Trusted by Leading Companies

Why Choose SDR Agency?

Industry-specific expertise

We work exclusively with software companies selling complex, enterprise-grade solutions across Africa and the Middle East. Our experience covers:

Enterprise software | FinTech | RegTech | Payments technology

High-Caliber Talent, Handpicked for You

We build SDR teams from South Africa’s exceptional talent pool. Every hire goes through a rigorous selection and training process that ensures they can perform in high-stakes enterprise sales environments. Ongoing coaching keeps performance sharp and outcomes consistent.

Sales Development Made Simple

We provide a complete, ready-to-go SDR function that plugs directly into your sales operation. You get:

A steady pipeline of qualified meetings
Real-time insights and feedback from the field
Continuous improvement in targeting and messaging

No extra management overhead - just results that move your business forward.

Real Success. Real Companies.

Learn How We Built Five Star a Lean, Clean, Lead Generation Machine.

“Really enjoy getting leads sent to me on a daily basis. We been able to meet more companies and create more strategic partnerships for growth“

Kirsty Galliard

Head of production

Discover how we helped iKhokha build a campaign focused on creating and driving demand.

We helped iKhokha build a campaign focused on creating and driving demand for their ecommerce and payment solutions through strategic vendors.

How We Deliver Results in South Africa

We start by partnering with your sales and marketing teams to design a focused outbound strategy – built around your business goals and regional priorities. Together, we define your ideal customer profile (ICP), map your total addressable market (TAM), and create detailed buyer personas that capture how your best customers think and buy.

Our team develops a messaging framework tailored to each persona – including multichannel cadences, call scripts, email templates, and personalisation strategies that get noticed. We also define Sales Accepted Lead (SAL) criteria and set up a clear, efficient handover between your SDRs and Account Executives, so every opportunity moves forward smoothly.

Your SDR team is trained and coached to engage confidently with enterprise decision-makers – equipped with your value proposition, industry context, and objection-handling techniques. They act as an extension of your brand, ensuring that every conversation reflects your credibility and expertise.

FAQ’s

How do we measure success when scaling in South Africa?

We track performance through clear, measurable outcomes – such as meetings booked, conversion rates, and revenue pipeline created. You’ll receive regular reports and insights that show exactly how your outreach is performing, helping you refine your strategy as you scale.

How much does it cost?

Our pricing depends on the scope of your campaign, number of SDRs, and target markets. We’ll build a custom proposal based on your specific goals – with transparent pricing and no hidden fees.

How quickly can we launch?

Once your strategy, messaging, and systems are aligned, we can typically launch within four to six weeks. That includes market mapping, onboarding, and SDR training to ensure we hit the ground running from day one.

Are your SDRs fluent in regional languages?

Yes. Our teams operate primarily in English but include SDRs who speak major regional languages across Africa. This allows us to tailor outreach and conversations to match local preferences and business cultures when needed.